A COVID-19 Messaging Campaign

Preventative Messaging

The Iraq RIL developed an awareness-raising animated video based on WHO guidelines for the Iraqi population and those working in-country, on the risk and protective measures in regards to COVID-19. The video specifically focuses on protecting the elderly population. The animated video is a part of the broader Oxfam program - “BIBI Says” - being disseminated on all local social networks, such as radio and TV, in addition to Oxfam and RIL’s media channels.

“BIBISays” is a public health awareness campaign, with grandmothers leading the way and imparting essential advice and guidance on how to protect yourself, loved ones, and the communities from COVID-19.

>> Click to view the video.

Iraq--Iraq, 2020